This is a research report on project on colgate palmolive india ltd uploaded by nitya ramuji in category. Colgate toothpaste was sold in glass jars since 1873. It is in nepal and india, with manufacturing units based in india and exported to nepal. Tubes, as pioneeded by kalodont and sheffield, were introduced in 1896 it has been in malaysia since the 1920s. Colgatepalmolive, a global leader in oral care, solicited the austin company to design and build a new stateoftheart, 250,000 sf dental cream facility in morristown, tennessee. Shop target for colgate toothpaste you will love at great low prices. Colgate also uses the family life cycle because they make toothpaste that could be used for grownups and children. Some prominent natural brands are manufactured by companies that primarily sell massmarketed brands. A study on customer satisfaction towards toothpaste with special reference to colgate. In the case of the precision toothbrush a free 5oz tube of colgate toothpaste was given with the. Colgatepalmolive manufacturing facility the austin company.
While in the philippines, it was introduced in 1926 under the palmolive company philippines before it changed its name to colgatepalmolive. Colgatepalmolive headquartered in new york city is the biggest seller of toothpaste and a world leader in oral care products mouthwash, toothpastes, and toothbrushes. Marketing management file business studies project for class 12 as per the guidelines of cbse. With the rising awareness among consumers, sensitive toothpaste segment has also become a highly attractive segment to operate in. More projects in more regions than any other company. The major players in the industry are colgate and palmolive with their time tested brand colgate that holds close to 56% market share. Huls brand closeup has a market share of 17% and pepsodent 11%, according to ac nielsen data. Average all india per capita consumption of toothpaste is a dismal 82gms. Colgate palmolive is the leader in indian toothpaste market having a market share of 50% in 2009. Colgate uses a segmentation bases by knowing that certain groups of people need colgate toothpaste for a specific similar reason like yellow teeth, sensitive teeth or just teeth with cavities. If for any reason you are not satisfied with a colgate product, please contact us by phone, chat or email. The 1990s have borne witness to dramatic shifts in the marketplace triggered by sharp changes in the lifestyle patterns of the past and present and the radical revolution in the telecommunication technology. Try something different, and experience the natural soothing comfort of colgate with hemp seed oil toothpaste, with an herbal mint flavor. Capital spending continues to focus primarily on projects that yield high.
Binders thicken toothpaste they prevent separation of the solid and liquid component, especially storage. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, william colgate. To check the ions present in the toothpaste chemistry. The main purpose of toothpastes to clean and provide fluoride to protect the teeth from. Chemistry project ions present in the toothpaste and. Project on toothpaste image profile analysis of leading brand toothpastes free download as word doc. Colgate total is the most popular toothpaste under the colgate brand. Business studies class 12 cbse project on marketing. Indian oral care market many people in india still clean their teeth with traditional products like neem twigs, salt, ash, tobacco or other herbal ingredients. Toothpastes sold in europe have different, safer for. Create your own online survey now with surveymonkey s expert certified free templates. The job of toothpaste is, first and foremost, to clean your teeth. The aim was to develop a sustainable packaging design for toothpaste in a way that didnt affect their durability while being transported or stacked on shelves. Colgate is an american brand principally used for oral hygiene products such as toothpastes.
An introduction to toothpaste its purpose, history and ingredients article pdf available in monographs in oral science 23. Toothpaste industry in india, project report on toothpaste. Toothpaste serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients such as fluoride or xylitol to help. Pdf an introduction to toothpaste its purpose, history. Colgate palmolive is a wellreputed company with a large series of its wellknown products having different varieties in terms of flavour. Global strategies, local strength colgate palmolive. For example, toms of maine is owned by col gatepalmolive, the company that also makes colgate toothpaste. Mba case study of colgate palmolive brand extension project.
Mba case study of colgatepalmolive brand extension project. A study on customer satisfaction towards toothpaste with special. Marketing management of toothpaste starvis check out my other. Marketing management project of 12th on toothpaste youtube. Consumer buying behaviour towards toothpaste brands. They also effect the speed and volume of foam production, rate of flavour release and product dispersal, the. Give a general description of and introduction to your organization. It has eight products and flavors within the line that all. Colgate palmolive had shelled out 15% of their sales on ads in the year 1994. Today the success of any firm depends upon the satisfaction of consumers. Toothpaste is a paste or gel dentifrice used, with a toothbrush, to clean and maintain the aesthetics and health of teeth. Every day, millions of people like you trust our products to care for themselves and the ones they love.
Theory every toothpaste contains the following ingredients. Colgate overview colgatepalmolives investor relations website. Each day, the 38,000 employees of colgatepalmolive share a commitment to bringing you safe, effective products, as well as programs to enrich communities around the world. The manufacturing facility, employing more than 220 people, was designed and built according to colgates rigorous global standards and in accordance with fda. The data obtained as primary data were arranged tabulated.
The research design used in this study is descriptive research design. Project on toothpaste image profile analysis of leading. The main objective of to identify the various factor influencing customer in purchase of the toothpaste, to know the customer satisfaction level about the toothpaste. Project on colgate palmolive india ltd by nitya ramuji in. The dentist to population ratio is a critically low 1. Colgate max fresh toothpaste with mini breath strips, cool mint 7.
Colgatepalmolive headquartered in new york city is the biggest seller of toothpaste and a world leader in oral care products mouthwash, toothpastes, and. A study on customer satisfaction towards toothpaste with. From vikram singh of kv highground, chandigarh project file on marketing management on toothpaste colgate. One of the top sellers in the colgate toothpaste line and for good reason.
Acknowledgement this project is a result of dedicated effort. Colgate palmolive is the world leader in oral care industry. Pdf colgatepalmolive brand extension marketing project. Colgate optic white platinum express white toothpaste is safe for daily use, affordable, and youll see results in three days. An academic project gave birth to coolpaste the ecofriendly alter ego of our trusty old toothpaste. Before some time colgate was the generic name for toothpaste, this is the main. To check the ions present in the toothpaste chemistry science fair project experiments, chemistry models, exhibition ideas, expo topics for kids and also organics chemistry science ideas for cbse, icse, middleschool, elementary school for 5th, 6th, 7th, 8th, 9th and high school students. Pdf consumer is kingthe statement carries profound truth in it. Colgate research centre, main street, hiranandani gardens, powai, mumbai 400 076 cin l24200mh1937plc002700 email. Download mba project report on colgate marketing strategy.
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